About Me

“Being a Good artist is the toughest job you could pick, and you have to be a little nuts to take it on” -Charles Saatchi, founder of global advertising agency Saatchi & Saatchi. I aspire to be as great and successful as him and hope that I can become somebody to be inspiring the way I am inspired by many great artists and designers. I am currently studying a BTEC National Diploma in Art and Design (Graphic Design) complemented with an A Level in Photography and I thoroughly enjoy this. It motivates me to continue on studying Graphic Design to gain new skills and expand my knowledge in the hope that this would help me fulfil my dream of becoming an Advertising Art Director. Art has always been a passion of mine from being a young child and I was taught the aesthetics of art from my Grandma. I have two younger siblings, ages 8 and 6 who keep me on my toes, so I find my Graphics work relaxes me. I enjoy taking photographs, spending time with friends, listening to music and reading books, autobiographies and articles. I also enjoy visiting galleries in the hope I can take away some inspiration with me. I am an outgoing person who is keen to have new experiences, travel and design.

Thursday, 20 January 2011

See It My Way (Typographic Design)

These are my artist research sheets. I looked at typography designers as the assignment See It My Way was to create something typographic to communicate visual impairments. I looked at Oded Ezer because I found his 3-dimensional work was interesting and Andrei D. Robu because of the way he experimented with colour and shape.
This is some of my ideas development. Here, I have used a range of media's and I experimented with kerning, leading and text alignment to communicate different types of visual impairments through using only typography. I also experimented with the 3-dimensional style used by Oded Ezer because I felt his work was effective and I wanted my work to be more illegible to effectively show an eye impairment.


These are my final posters. I printed these out on A3 and to display them as campaign series. Each poster represents a different type of visual impairment; double vision, colour blind and glaucoma, making each one stand out but still allowing them to link as part of a series because I kept the placement of the campaign title and contact information in the same places on each poster. The See It My Way assignment has been one of my favourite and I enjoyed the way I could choose design over legibility and be more daring.